Rules - 2025 Wendy's Trip to Dollywood Sweepstakes


Coca-Cola® Presents
Dollywood Sweepstakes at Wendy’s®
OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

THE PROMOTION IS OPEN ONLY TO LEGAL RESIDENTS OF THE 48 CONTIGUOUS UNITED STATES (EXCLUDING ALASKA AND HAWAII) OR THE DISTRICT OF COLUMBIA WHO ARE AT LEAST 18 YEARS OF AGE OR OLDER AT TIME OF ENTRY. VOID WHERE PROHIBITED BY LAW.

PRIZE DOES NOT INCLUDE AIRFARE, GROUND TRANSPORTATION, OR MEALS. TRAVEL TO AND FROM THE DESTINATION WILL BE AT THE SOLE RESPONSIBILITY AND COST OF THE WINNER.

1) SWEEPSTAKES PERIOD: Coca-Cola Presents “Dollywood Sweepstakes at Wendy’s” (the “Sweepstakes” or “Promotion”) starts on June 23, 2025 at 12:00:00 AM Eastern Time (“ET”) and ends on August 3, 2025 at 11:59:59 PM ET (the “Sweepstakes Period”). The Administrator runs the official clock for the Sweepstakes and will solely determine the time by which an entry is received.

2) ELIGIBILITY: The Sweepstakes is open only to legal residents of the forty-eight (48) contiguous United States (excluding Alaska and Hawaii) or the District of Columbia who at time of entry are eighteen (18) years of age or older. Employees and non-employee workers of The Coca-Cola Company (the “Sponsor”), Coca-Cola Bottlers, Wendy's International, LLC, Quality Is Our Recipe, LLC, and Wendy’s National Advertising Program, Inc., Dollywood Entertainment Corporation, Marden-Kane, Inc. (the “Administrator”), and each of their respective parent companies, affiliates, subsidiaries, franchisees, advertising, promotion, and internet agencies, suppliers and any other companies engaged in the development, administration, production, fulfillment or distribution of materials for this Sweepstakes (collectively the “Released Parties”) and the immediate families (spouse and parents, children and siblings, and their respective spouses regardless of where they live) and individuals living in the same households, whether related or not, of the above, are not eligible to enter or win a prize. Each entrant (the “Entrant” or “Participant”) by participating in the Promotion agrees to be bound by the Official Rules and by Sponsor’s and/or Administrator’s decisions, which are final and binding in all matters related to this Promotion. Void where prohibited or restricted by law. This Promotion is subject to all applicable federal, state, and local laws and regulations.

3) HOW TO ENTER THE SWEEPSTAKES: There are two (2) ways to enter the Sweepstakes during the Sweepstakes Period as further detailed below:

Via Beverage Purchase:
During the Promotion Period, each Entrant will receive one (1) entry into the Sweepstakes upon completion of the following steps: (1) visit a participating Wendy’s (for locations visit https://order.wendys.com/location-selection?lang=en_US) and purchase any large Coca-Cola Beverage from the menu; (2) scan the Quick Response (“QR”) code found on the beverage cup; (3) click on the link; and (4) complete the online entry form and submit (the “QR Code Entry”). You must complete and submit the entry form as instructed to be eligible. As part of the Sweepstakes entry process, Entrants will be required to indicate that they have read, accept, and agree to be bound by these Official Rules.

Via Mail (without beverage purchase):
To enter without making a beverage purchase, handprint in English in black ink on a 3”x 5” piece of paper your complete name, mailing address, mobile phone number, email address, and date of birth and then mail in a properly stamped envelope to “Dollywood Sweepstakes at Wendy’s, PO Box 488, Syosset, NY 11791-0488” (each, a “Mail-in Entry”). To be entered into the Sweepstakes drawing as further detailed below in Rule #4, the Mail-in Entry must be postmarked by 8/4/2025 and received by 8/7/2025. Limit of one (1) Mail-In Entry per envelope. Entries that are illegible, incomplete, postage due, late, or inaccurate are void. Entries become the property of Sponsor and will not be returned. Incomplete entries or entries not complying with these Official Rules are subject to disqualification, at the Sponsor’s sole discretion. Proof of mailing does not constitute proof of delivery. Any Entry information collected for/from the Sweepstakes shall be used only in a manner consistent with these Official Rules. All material submitted becomes property of Sponsor and will not be returned. No correspondence will be acknowledged or entered into; requests for confirmation of receipt of mail-in entries will not be acknowledged.

Both the QR Code Entry and Mail-in Entry noted above are collectively referred to as an “Entry”. Regardless of method of Entry, there is a limit of one (1) Entry per day per Entrant throughout the Sweepstakes Period. Proof of submitting entries will not be deemed to be proof of receipt by Sponsor. Except where prohibited by law, Entrants irrevocably grant to the Released Parties, their affiliates, agents and licensees, the royalty-free right and permission to unconditionally reproduce, store, transmit, publish, display, use or reuse their name and prize information, as well as any other information or materials arising out of participation in the Sweepstakes for advertising, promotional, commercial, publicity and/or any other purposes (without limitation), in any and all media now or hereafter known, in any language, throughout the world, and in any manner without further review, notice, approval, consideration or compensation to the Entrant. Unless prohibited by law, Entrants waive any rights of privacy, rights of publicity, intellectual property rights, and other rights that may preclude the Released Parties from using or disclosing all or any part of an Entry in any manner and for any purpose. By participating, Entrants further release the Released Parties from any future claims arising out of any use or disclosure of Entrants’ participation consistent with these Official Rules. By participating, Entrants acknowledge and agree that Entrants will not now or in the future be paid or compensated in any way for participation or for granting the Released Parties any of the rights set out in these Official Rules, whether chosen as a winner or not. Entrants further agree that the Released Parties are not obligated to make use of any of the rights granted in these Official Rules.

4) RANDOM DRAWING: A random drawing will be held on or about August 8, 2025 from among all eligible Entries received. The drawing will be conducted by the Administrator, an independent judging organization, whose decisions are final and binding on all matters relating to this Sweepstakes. Potential winner is subject to eligibility verification and compliance with these Official Rules. Odds of winning depend on the total number of eligible Entries received.

5) PRIZE AND APPROXIMATE RETAIL VALUE (“ARV”): One (1) Grand Prize: A Dollywood® Parks & Resort (“Dollywood”) Experience, for the Grand Prize winner and up to three (3) guests, comprised of the following: (i) two (2) nights lodging at Dollywood in Pigeon Forge, TN (one room; quadruple occupancy); (ii) four (4) single-day admissions to Dollywood; (iii) four (4) single-day admissions to Dollywood’s Splash County (available from June through August only); and (iii) a $300 Gift Card (as solely determined by the Sponsor) for incidentals. Total ARV of Grand Prize: $1,800. Grand Prize excludes all transportation, parking, and meals.

6) PRIZE RESTRICTIONS: Prize valid from September 1, 2025 – August 31, 2026 and is based on availability. Black-out periods may apply. Gift Card and tickets are subject to terms and conditions specified by the issuer (including all printed expiration dates), and winner and guest agree to comply with such terms and conditions as well as with all event and venue rules and regulations. Tickets are not valid for separately ticketed events or park buyouts, unless otherwise indicated. No substitutions, cash equivalents, or transfer of prize permitted except at the sole discretion of the Sponsor, who reserves the right, where lawful to substitute a prize (or portion thereof) with one of comparable or greater value. Prize may not be sold, bartered, or exchanged by winner. Sponsor and Administrator make no warranties, and hereby disclaim any and all warranties, expressed or implied, concerning any prize furnished by third parties in connection with the Sweepstakes. At Sponsors’ sole discretion, Prize may vary from what has been advertised, pictured, etc. Prize consists of only those items specifically listed as part of the prize. The Released Parties are not responsible for damage to a prize or loss of a prize after the prize has been delivered to a confirmed winner.

Trip components are subject to change without notice. A deposit or payment in advance, or presentation of a credit card by the Grand Prize winner, may be required at the time of check-in at the hotel. Unless otherwise noted, any hotel cancellations or changes to hotel reservations after confirmation must be made with the hotel directly, and the Grand Prize winner is solely responsible for any charges or fees arising from changes made directly with the hotel. Guest(s) traveling with the Grand Prize winner must, at time of Grand Prize fulfillment, be at least 21 years of age unless they are the child of the Grand Prize winner, in which case the parent or legal guardian of such minor travel companion(s) must sign and return a release on their behalf.

The Grand Prize winner and the Grand Prize winner’s guests are solely responsible for obtaining any travel insurance (and all other forms of insurance) that they wish to obtain at their own expense and hereby acknowledge that the Sponsor, Administrator, and Released Parties have not and will not obtain or provide travel insurance or any other form of insurance. Grand Prize winner and his/her guest(s) agree that the Released Parties are not responsible in any way for any additional expenses, omissions, delays or re-routing resulting from any acts of any government or authority and acknowledge that they are solely responsible for any actions, claims or liabilities of their guest(s) related to any Sweepstakes or prize-related activity, including, without limitation, any actions, claims or liabilities related to a guest’s use of the prize. The Released Parties reserve the right, at their discretion, to remove or to deny entry of any prize winner or prize winner's guest who engages in a disorderly or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person at any event while on trip.

The Released Parties are not responsible if tickets, wristbands, etc. are lost, stolen, or misplaced or if any booked transportation is missed for any reason by the prize winner or their guest and none will be replaced.

All expenses and incidentals not specifically mentioned herein as being provided, are not included as part of the prize, and are the sole responsibility of the Grand Prize winner and his/her guest(s), including, but not limited to: all transportation, travel and other applicable insurance, room service, bag check fees, parking fees, laundry service, food, beverages, merchandise, souvenirs, telephone calls, tips, gratuities, service charges and any other personal expenses incurred.

If the prize, in part or in its entirety, is unable to take place as planned for reasons including, but not limited to, scheduling conflicts, cancellations, postponements, delays, an event of force majeure (any acts of God, natural catastrophes, public enemies, war, acts of terrorism, civil commotion, riot, strikes or labor difficulties, lockout, judicial or government order, or other requirement of law, or national emergencies or any other cause beyond the Sponsors’ reasonable control), an unforeseeable health event (e.g., pandemic or epidemic), or for any other reason whatsoever, or for any other reason whatsoever, then Sponsor will have no obligation to award compensation in lieu thereof.

7) POTENTIAL WINNER NOTIFICATION AND CLEARANCE: The potential winner will be contacted by the Administrator via email and will be required to complete, sign, and return the following documents (collectively, the “Documents”): [1] an Affidavit of Eligibility and Liability Release and where legal, a Publicity Release and [2] IRS Form W-9 to include winner’s social security number that will be used only for the purpose of reporting the winner’s prize earnings to the Internal Revenue Service (as required for winner of prize valued at $600 or more). If the potential winner (i) cannot be contacted after a reasonable attempt has been made by Administrator (as determined in Sponsor’s sole discretion); or (ii) fails to return the completed Documents by the date stated in the notification letter/email; or (iii) refuses the prize; or (iv) the prize or prize notification is rejected or returned as undeliverable, then such Potential winner will be disqualified and forfeits all rights to be deemed a winner and an alternate potential winner will be notified, time permitting. Upon prize forfeiture, no compensation will be given.

8) OTHER INFORMATION: All federal, state, and other tax liabilities arising from a prize are the sole responsibility of the prize winner. Sponsor and/or Administrator will not enter into any correspondence with non-winning Entrants. The Official Rules prevail should there be any conflict or uncertainty relating to this Sweepstakes based on information or advice provided by any of the Released Parties.

9) CONDUCT: By entering into this Sweepstakes and/or receiving a prize, Entrants and each prize winner agree to be bound by these Official Rules and waive any rights to claim ambiguity in the Sweepstakes or these Official Rules. These Official Rules are accessible at https://bit.ly/25WendysDollywoodSweepstakes throughout the Sweepstakes Period. Failure to comply with these Official Rules will result in disqualification. The Sponsor reserves the right, at its sole discretion, to disqualify any individual: (a) suspected of tampering with the Entry process or the operation of the Sweepstakes; (b) to be acting in any manner deemed by the Sponsor to be in violation of the Official Rules; or (c) to be acting in any manner deemed by the Sponsor to constitute unsportsmanlike or disruptive behavior, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND COSTS (INCLUDING WITHOUT LIMITATION, ATTORNEYS’ FEES) FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

10) LIMITATIONS OF LIABILITY: The Released Parties assume no responsibility or liability for (a) any incorrect or inaccurate Entry information, or for any lost, late, illegible, stolen, incomplete, invalid, unintelligible, misdirected, faulty, failed, garbled or jumbled electronic data transmissions; (b) any unauthorized access to, or theft, destruction or alteration of Entries at any point in connection with the operation of this Sweepstakes; (c) any technical malfunction, failure, error, omission, interruption, deletion, defect, delay in operation or communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, satellites, servers, computers, mobile device, or providers utilized in any aspect of the operation of the Sweepstakes; (d) inaccessibility or unavailability of the Internet or any combination thereof; or (e) any injury or damage to the Entrant’s or to any other person's computer or mobile device, which may be related to or resulting from any attempt to participate in the Sweepstakes or download any materials from the Sweepstakes. Entrants further agree that in any cause of action, the Released Parties liability will be limited to the cost of entering and participating in the Promotion and in no event shall the Released Parties be liable for attorney’s fees. Participant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. The Released Parties assume no responsibility or liability for any printing, typographical, human or other errors relating to or in connection with the Promotion including, without limitation, errors which may occur in connection with the administration of the Promotion. If, for any reason, the Sweepstakes is not able to run through completion for reasons which may include, without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which may corrupt or affect the administration, security, fairness, integrity or proper conduct of this Sweepstakes, including any other factors beyond Sponsor’s reasonable control such as war, riots, terrorism, civil unrest, strikes, blackouts, supply shortages, order of governmental authority, an “act of God” (e.g., natural disasters, weather, etc.) or an unforeseeable health event (e.g. pandemic or epidemic), then the Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Sweepstakes in whole or in part, without further obligation to the Entrants or third parties. In the event the Sweepstakes is cancelled, Sponsor reserves the right to award the prize from among all eligible non-suspect Entries received prior to the time of the action or event warranting such cancellation. With regard to this Sweepstakes, the Sponsor will only contact those Entrant(s) deemed a potential winner for purposes of clearance and awarding of the prize.

These Official Rules prevail should there be any conflict or uncertainty relating to the Promotion based on information or advice provided by any of the Released Parties.

11) ENTRANT AND WINNER RELEASES: All Entrants, as a condition of Entry into the Sweepstakes, agree to release and hold harmless the Released Parties from and against any and all liability, loss, claims, demands or actions of any kind whatsoever for injuries, damages, costs, or losses to persons or property which may be sustained in connection with: (a) submitting an Entry or otherwise participating in any aspect of the Sweepstakes; (b) the acceptance, receipt, ownership, use or misuse of any prize awarded; (c) any typographical or other error in these Official Rules or the announcement of the offering of the prize; or (d) any claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trademark infringement or any other intellectual property-related cause of action. The Grand Prize winner recipient shall bear all risk of loss or damage to the prize after it has been delivered.

12) PRIVACY: By entering the Sweepstakes, you grant the Sponsor permission to use your personal information in accordance with Sponsor’s privacy policy located at https://www.coca-cola.com/us/en/legal/privacy-policy. By participating in the Sweepstakes, Entrants hereby acknowledge that they have read and accepted Sponsor’s privacy policy. Information collected from Entrants (such as name, postal address and email address) will not be re-used, sold or shared in any manner by the Sponsor or any third parties unless Entrant has opted-in to receive additional information and marketing or promotional material from the Sponsor or a third party.

13) GENERAL: Any attempt by a person to use multiple e-mail accounts will result in disqualification. Entries will be deemed made by the authorized account holder of the e-mail address used at time of Entry. In the event of a dispute over who submitted the winning Entry, the authorized account holder of the e-mail address attached to that winning Entry will be declared the winner. “Authorized Account Holder” is defined as the natural person assigned to an e-mail address by an Internet access provider, on-line service provider or other organization responsible for assigning e-mail addresses for the domain associated with the e-mail address in question. Potential winner may be asked to provide Sponsor with satisfactory proof that he/she is the Authorized Account Holder of the e-mail address associated with the potential winning Entry. Entry generated by a script, macro or other automated means will be disqualified. Entries that are incomplete, illegible, or corrupted are void and will not be accepted.

14) DISPUTES AND GOVERNING LAW: This Sweepstakes is conducted in English (which will be given its everyday ordinary meaning), and Entrant agrees that: (a) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually, without resorting to any form of class action, and exclusively by the United States District Court for Atlanta, Georgia or the appropriate Georgia State Court; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in the Sweepstakes, but in no event attorneys' fees. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the participant and Sponsor’s in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Georgia, without giving effect to any choice of law or conflict of law rules (whether of the State of Georgia or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Georgia.

15) WINNER’S LIST: To receive a copy of the winner’s list, available after September 30, 2025, send an email with subject line: "Dollywood Sweepstakes at Wendy’s” to winnerslist@mardenkane.com. All such requests must be received by October 31, 2025.

16) SPONSOR AND ADMINISTRATOR: Sponsor: The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313. Administrator: Marden-Kane, Inc., 575 Underhill Blvd., Suite 222, Syosset, NY 11791.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

This Promotion is not produced, sponsored or executed by Dollywood Entertainment Corporation nor Wendy's International, LLC.

Copyright 2025 Marden-Kane, Inc. All rights reserved. Entrants are hereby authorized to copy these Official Rules on the condition that it will be for the Entrant’s personal use only.